ContentSocial

One shoot, weeks of posts: how a content day keeps you consistent

By Jailah Topp, Founder & Darius Smith, Head of OperationsTopp Level Marketing · · 5 min read
The short answer

A content day packs your photo and video production into one planned session, so you walk away with a batch of edited short-form videos and photos ready to schedule. It's the easiest way to post consistently, and consistency is strongly linked to engagement.

Most businesses don't struggle with ideas. They struggle to film something every week while also running the business. Batching solves the calendar problem.

Consistency is linked to engagement

Buffer analyzed posting across more than 100,000 of its users and found the most consistent posters got about five times more engagement per post than inconsistent ones.[1] That's a correlation from Buffer's own users, not a guarantee, but it matches what we see: accounts that show up every week grow, and accounts that go quiet get forgotten.

5xmore engagement per post for the most consistent posters in Buffer's 2025 study[1]

Short-form video is where the return is

In HubSpot's 2026 State of Marketing report, short-form video was the format most often named among those driving the biggest ROI, cited by 48.6% of marketers.[2]

Content should feel like your brand on its best day. We plan the shots around what you're selling this month, so every clip has a job, not just a vibe.

Jailah Topp · Founder, Topp Level Marketing

How a content day works

  1. Plan. A short call to lock goals, offers and a shot list around your brand
  2. Shoot. Up to two hours of photo and video, on-site at your business or at our studio
  3. Edit. A tailored mix of short-form videos and photos, fully edited and ready to post
  4. Schedule. Spread the batch across the coming weeks so you're never scrambling

We build the edit so it's reusable: hooks, cutdowns, stills pulled from video. One session feeds your feed, your ads and your website.

Darius Smith · Head of Operations, Topp Level Marketing

Remote or on-site

Near metro Detroit? We come to you. Anywhere else, ship your products to our studio for a remote content day. Either way the deliverables are the same: edited, marketing-ready content in five to seven business days.

Want this done for you?

Get Content Day handled by Topp Level.

One planned shoot, a batch of edited short-form videos and photos ready to post.

$1,450 flat · 5–7 business days · done remotely

Common questions

How much content do I get from a content day?

Unlimited photos are captured during the session, and you receive a tailored mix of edited short-form videos and photos. The exact mix is agreed on a call before the shoot, based on your goals.

Do you shoot outside Detroit?

On-site content days are in the metro Detroit area. For businesses elsewhere, a remote content day works by shipping your products to our studio.

How much does a content day cost?

Topp Level Marketing's On-Site and Remote Content Days are $1,450 each, delivered in five to seven business days, with express turnaround available.

Sources

  1. Buffer, Consistent posting study (Jan 2025)
  2. HubSpot, 2026 State of Marketing report

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